packaging totally matters

If you are reading this and you are in the business of making packaging, I'd like to have a word: PACKAGING TOTALLY MATTERS. Of course, you knew that, but maybe you should think again. It helps if the packaging is clean, informative, and tells a story above and beyond the product (humor? social/environmental responsibility? anyone?). Case in point: the people over at Help say,

"Many companies enjoy packaging their goods inside nasty materials covered in gaudy graphics. That’s because many companies are controlled by crazy people. Most of our packaging is made of molded paper pulp. We enjoy molded paper pulp because it is soft and it makes interesting shapes. Also because it is made from 100% recycled materials and it is compostable- which means one day, it will probably become a part of a large tree. Maybe you can cut down that tree and make it into a speedboat." 

Amen.

[via notcot]